for years i worked as a product manager. i loved the work — taking an idea, arguing about it, shaping it, and watching it ship. but i spent every day handing ideas off to engineers and then sitting on my hands while they built them. eventually i got tired of sitting on my hands.

so i quit my job and spent two years teaching myself to code. building my own apps. breaking things. fixing them. finding out what engineers actually mean when they say "it's not that simple."

now i do both. i help founders and small teams take the thing they've been thinking about and actually ship it — scoping, designing, and building it as one person instead of three. no translation layer. no telephone game.

(i also still argue about product decisions. it's in my nature.)